marketing manager Verified

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff
• Gather, research and prepare communications material

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS Word
• MS Office

Area of specialization

• Marketing

Additional information

Transportation/travel information

• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Overtime required
• Tight deadlines

Personal suitability

• Client focus
• Flexibility
• Organized
• Team player
• Reliability