marketing specialist Verified

Work setting

• Urban area
• Sales

Responsibilities

Tasks

• Train and supervise staff
• Perform administrative tasks
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Write and edit press releases, newsletter and communications materials
• Market business services
• Manage contracts
• Hire, train, direct and motivate staff
• Develop promotional materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations

Supervision

• 1 to 2 people

Experience and specialization

Area of work experience

• Marketing

Area of specialization

• Communications
• Advertising
• Survey research services
• Media relations
• Market research
• Customs services

Additional information

Transportation/travel information

• Public transportation is available

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload
• Large caseload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Reliability
• Interpersonal awareness

Benefits

Other benefits

• Learning/training paid by employer
• Parking available