marketing manager Verified

Budgetary responsibility

• 0 - $100,000

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Mapping and data visualization software
• MS Windows

Area of specialization

• Advertising
• Communications
• Customs services
• E-commerce
• Market research
• Marketing
• Media relations
• Public relations
• Sales

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability