marketing specialist

Posted on April 07, 2026 by Employer details iTalkBB Canada Inc.

Job details

*Job Overview* We are seeking a dynamic, detail-oriented *Marketing Specialist* to join our team. This role is ideal for a creative and analytical professional with a strong background in digital marketing, e-commerce, and performance analytics. The Marketing Specialist will be responsible for developing and executing strategies to enhance brand visibility, drive online sales, and optimize digital campaigns across multiple platforms. This position offers an exciting opportunity to work on innovative projects while leveraging a diverse skill set, including SEO, social media advertising, content creation, and data analysis. The ideal candidate is passionate about emerging marketing trends and can manage multiple campaigns simultaneously, with a strong focus on delivering measurable results. *About iTalkBB Canada Inc.* iTalkBB Canada Inc. is a leading telecommunications and media service provider, part of iTalk Global Communications, Inc., with a strong presence across North America and globally. Founded in the early 2000s, the company is dedicated to delivering innovative communication solutions that help people stay connected with family and communities around the world. With over 1.2 million users worldwide and operations spanning multiple countries, iTalkBB offers a diverse portfolio of services, including international home phone solutions, mobile communication apps, Chinese-language TV content, and smart home security systems. *Key Responsibilities* * Develop and execute comprehensive digital marketing strategies to increase brand awareness and online revenue. * Manage and optimize e-commerce platforms, ensuring accurate, engaging, and high-performing product listings. * Conduct market research, including competitor analysis and audience insights, to inform marketing strategies. * Create and manage compelling content for social media, email marketing, and paid advertising campaigns. * Implement SEO best practices to improve website visibility and organic search performance. * Plan, execute, and optimize paid campaigns using Google Ads and Meta (Facebook/Instagram) Ads Manager. * Support product management activities, including catalog updates, pricing strategies, and promotional planning. * Design digital assets (ads, banners, social media content) using Adobe Creative Suite (Photoshop, Illustrator). * Collaborate cross-functionally with sales teams to align marketing initiatives with business objectives. * Assist with marketing budget planning and tracking to ensure efficient resource allocation. *Qualifications & Experience* * Proven experience in digital marketing, preferably within an e-commerce environment. * Strong understanding of SEO principles, tools, and best practices. * Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation. * Understanding of product management in a digital commerce setting is an asset. * Excellent communication skills and the ability to work both independently and collaboratively. * A background in Marketing through education and/or professional experience is considered an asset. Job Types: Full-time, Permanent Pay: $42,000.00-$50,000.00 per year Benefits: * Dental care * Life insurance * On-site parking * Paid time off Work Location: In person